FreightCenter Inc
  • Palm Harbor, FL, USA
  • 50,000-60,0000
  • Salary
  • Full Time

Medical, Dental, Vision, & Life Insurance Options, Paid time off, & 401K w/ company match


The PPC Campaign Specialist is responsible for executing and monitoring changes to pay-per-click marketing campaigns across all paid traffic channels. Under the direction of the VP of Marketing, the PPC Campaign Manager manages all aspects of digital advertising including but not limited to the landing page creation and health, competitive keyword analysis, quality score optimization, paid traffic counts, and conversion rates.

Key Functional Areas of Responsibility

The minimum duties and responsibilities of the PPC Campaign Manager are outlined below:

  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Execute ad experiments, collect and analyze data, identify trends and insights to achieve maximum return on ad spend in paid traffic channels
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Provide oversight and manage existing and new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Work with the front-end development, communications and creative teams to ensure best practices are properly implemented on campaign pages
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet client goals.

Professional Competencies

  • Passion for Search and internet marketing.
  • Outstanding ability to think creatively and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.

Qualifications

2-3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)

  • Recent working knowledge of Google AdWords, Bing Ads, Yahoo Gemini, DoubleClick, AdRoll, social advertising platforms, or other paid marketing and retargeting software
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
  • AdWords / Bing certification is a plus.
  • HubSpot experience is a plus.
  • BS/BA degree preferred.

Benefits

  • On-site paid training and ongoing career development
  • Paid time off
  • Health, dental, vision and life insurance
  • 401k program
  • Internal advancement opportunities for outstanding performers
  • Monthly company events
  • Incentive contests

Working Conditions

This position is a full-time on-site position from our Palm Harbor, FL headquarters.

FreightCenter Inc
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